Modern mobile marketplace applications often use aggressive marketing strategies, turning from a convenient shopping tool into a source of constant information noise. Users of Android smartphones regularly encounter a situation where the device screen lights up with another offer “today only” or “discount ends in an hour,” even if the person did not plan to make purchases right now. This is not only annoying, but also wastes battery power, and also distracts from important matters, creating a feeling of constant rush.
Developers Wildberries are implementing increasingly complex engagement algorithms, which by default include all possible channels of communication with the buyer. Standard system settings are often insufficient for complete isolation from spam, since the application can disguise advertising mailings as system messages about the status of an order or a change in the price of an item in the cart. To regain control of your device, you need to take a comprehensive approach to setting up notifications, using both the built-in functions of the operating system and specific parameters of the application itself.
In this guide, we will examine in detail all the available methods for blocking unwanted messages, ranging from simple settings within the application to advanced blocking methods at the system and DNS level. You will learn to distinguish between important service notifications and pure marketing noise and will be able to flexibly configure your smartphone so that it reports only on truly significant events, such as the arrival of a courier or the receipt of goods at the point of delivery.
Configuring the internal parameters of the Wildberries application
The first and most logical step is to check the settings inside the marketplace application itself. Many users ignore this section, believing that only the language or address can be changed there, but this is where the main communication switches are hidden. Application interface It is updated periodically, so the location of the items may change slightly, but the general logic remains the same.
First, open the application and go to the user profile, which is usually indicated a person icon or your avatar in the lower right corner. Find the Settings or Notifications section. Here you will see a list of categories you are subscribed to by default. Carefully study each item, as some of them may be grouped under general names like “Recommendations” or “Promotions”, which is actually synonymous with advertising mailings.
⚠️ Attention: The interface of the Wildberries application often changes during updates. If you do not find the described menu item, try using the search inside the settings or update the application to the latest version via Google Play.
You need to disable the toggle switches responsible for marketing activities. Usually these are items with the names “Promotions”, “Sales”, “Personal offers”. Leave only the options enabled that relate to the status of your specific orders if you want to continue to receive delivery information. Completely refusing all notifications may result in you missing an important message about the need to confirm receipt of the goods.
☑️ Checking settings inside WB
Managing permissions in the Android system
If If the application's internal settings do not give the desired result or the interface is too confusing, use the Android system notification controls. The operating system provides more stringent and priority control tools that override the settings of the application itself. This is guaranteed to stop pop-up banners and beeps.
Go to the main settings of your smartphone and find the “Applications” or “All applications” section. In the list of installed apps, find Wildberries. Click on an application's name to open its detailed information page. Here you are interested in the “Notifications” item. By clicking on it, you will have access to detailed management of notification channels.
Modern versions of Android allow you to manage not only the general inclusion of notifications, but also their types. You can see a list of categories, such as “Orders”, “Chat with the seller”, “Marketing”. System permissions allow you to completely block the display of notifications on the lock screen, in the curtain, or disable sound. It is recommended to completely turn off the toggle switch “All Wildberries notifications” if you want to radically solve the problem, or selectively disable categories marked as advertising.
- 📱 Open Settings → Applications → Wildberries.
- 🔔 Select the item "Notifications" and explore the list of categories.
- 🚫 Turn off display on the lock screen for all categories.
- 🔇 Remove sound and vibration rights for advertising channels.
Use the Do Not Disturb feature in Android to temporarily silence all notifications, including advertisements, while you work or rest without turning them off completely.
Blocking via Google Play settings
Few people know, but the Google Play application store also has its own push notification settings, which can duplicate messages from applications. If you installed Wildberries via the official store, it's worth checking this level of settings as well, as Google sometimes broadcasts marketing messages from developers through its platform.
Open the Google Play Store app on your device. Click on the profile icon in the upper right corner of the screen. Select Settings from the drop-down menu. Next, go to the “General” section and find the “Notifications” item. The “Offers and News” option can be activated here, which allows applications to send you promotional materials through Google services.
By disabling this feature, you will reduce the overall level of information noise. However, you should understand that this does not block native notifications of the Wildberries application itself, which come directly through the Internet connection, but only cuts off the communication channel through your Google account. However, in a set of measures, this step will be useful for the general “hygiene” of the smartphone.
Why are notifications returning?
Often, after updating the Wildberries application, the settings inside it are reset to factory settings, and the checkboxes for advertising mailings are activated again. Check your settings after each update.
Using DNS to block ads
For advanced users who want to block ads at the network connection level, using a private DNS with filtering is an excellent solution. This method does not require the installation of additional applications and works for the entire system, effectively cutting off requests to known advertising servers.
In the Android settings (usually in the “Connections” or “Network and Internet” section), find the “Private DNS server” item. By default it is set to “Auto”. Switch the mode to “DNS Provider Hostname” and enter the address of one of the blocking services, for example dns.adguard.com. After saving the settings, the smartphone will begin to filter traffic, and many advertising banners inside applications, including Wildberries, will stop loading.
This method is especially effective against pop-up ads, which can appear even when the application is closed if it is running in the background. However, you should be careful: if the DNS server is unavailable, some applications may become unstable or may not load product images. In this case, it is enough to return the setting to “Auto” mode.
| Parameter | Value / Action | Effect |
|---|---|---|
| Setting type | Private DNS (Private DNS) | Traffic filtering at the network level |
| Operation mode | Provider host name | Manually specifying the server |
| Server address | dns.adguard.com |
Blocking known advertising |
| Impact on speed | Minimal | Can speed up page loading |
Specifics of background processes
Even after disabling all visible notifications, the application may continue to run in the background, consuming resources and periodically trying to synchronize data. Background processes often used to track geolocation (to show advertisements for nearby stores) or update the recommendation feed.
To limit application activity, return to the Android settings, section “Applications” → “Wildberries” → “Battery” (or “Charge Consumption”). Select "Limited" or "Energy Saving" mode. This will prevent the app from starting on its own when you're not using it. It will only work when you open its screen.
It is also recommended to check geolocation access permissions. If a marketplace is allowed to track your location at all times, it can use this for targeted advertising. Change your location access setting to "Only when using the app" or deny access completely if you do not use the map search feature for nearby pickup locations.
⚠️ Warning: Limiting background activity may result in delays in receiving order status notifications. The message will only come when you open the application.
Radical measures and alternatives
If none of the software methods help, and the application continues to generate spam, you can consider more radical options. The most effective way is to completely remove the application and use the mobile version of the site through a browser. Modern Android browsers, such as Chrome or Samsung Internet, allow you to add a website to your home screen, creating an icon that acts almost like an app.
The advantage of using a browser is that you have complete control over what notifications you allow. Browsers have powerful built-in ad blockers that cut out marketing banners as soon as the page loads. In addition, the web version often works faster and takes up less space on the device.
The second radical method is to install a modified version of the application (if one exists and is trustworthy) or use isolated emulators, but this requires deep technical knowledge and carries security risks. For most users, the optimal balance is a combination of “disabled system notifications + browser version.”
Using the web version of the site through a browser is the most reliable way to completely get rid of push notifications, since the site does not have the rights to send background messages without your explicit consent.
Frequently asked questions (FAQ)
Why do ads still appear after notifications are turned off?
This may happen if the application uses other communication channels, for example, SMS or messages in instant messengers, if your phone number is linked to newsletters. It is also possible that you only turned off the sound, but did not block the display of banners. Check your settings again, paying attention to each item in the list of notification channels.
Is it safe to use DNS filters to block ads?
Yes, using proven DNS services such as AdGuard DNS is safe. They only filter requests to ad servers and do not have access to your personal data, passwords or the content of correspondence. However, avoid using unknown free DNS servers from dubious sources.
Is it possible to disable advertising only for a certain time?
Yes, for this purpose in Android there is a “Do Not Disturb” mode. You can set its schedule, for example from 22:00 to 08:00, or activate it manually when you need silence. In the settings of this mode, you can allow only calls from selected contacts, blocking all applications.
Removing an application is guaranteed to remove advertising?
Deleting an application will remove push notifications, but will not protect you from advertising on sites you visit or in other applications. In addition, Wildberries can continue to send SMS newsletters if you have not unsubscribed from them through the operator’s service commands or in your personal account on the website.
Does blocking ads affect the operation of the bonus app?
No, blocking advertising notifications does not in any way affect the accrual or expiration of bonuses, account status and the ability to make purchases. The bonus system is tied to your account on the server, and not to the notification settings on your phone.